In today’s world, where internet and technology is the order of the day, content marketing is becoming essential in the running or management of a business. As part of your marketing strategy, you should ensure that content marketing is an integral part of your marketing strategy. I know you are wondering how content marketing helps your business.
In this article and from my own experience, I will share with you some of the reasons why I think you should integrate content marketing into your business.
How a business can benefit from content marketing is something that I wanted to learn. As an entrepreneur, you want to find opportunities to grow your business.
So, what is content marketing? Let us dive in.
What is Content Marketing?
Content marketing is a marketing technique that uses creation and distribution of valuable, relevant and consistent content to attract and acquire customers.
It is a type of marketing that involves creation and sharing of online or digital materials such as video, blogs, spoken content whose intention is to stimulate interest in a your brand’s products or services.
How Content Marketing Helps Business Today
Content marketing is a critical part of your business today. There are several benefits of using content marketing in your business today and they include;
- Connects and supports your digital marketing strategy
- Attractive ROI on consistent content
- Optimized content generates more web traffic via SEO
- It is cost effective – affordable/costs 62% less than traditional marketing/generates 3 times as many leads.
- Increasing of internet users – they want more content/give it to them
- Building of trust with your website visitors.
- Build your marketing and sales funnel.
- Helps you to understand your ideal customer.
- Great content strengthens your customer relationships.
- Set yourself apart from competition with great content.
- Your next customer is looking for useful content.
- Sharing of your content amplifies your content reach.
- Great content generates return visitors.
- Great content will build your brand outlook
As you can see, your business can benefit is several ways from using content marketing.
Let us discuss these ways in which content marketing can help your business.
14 Ways How Content Marketing Helps Your Business
Content marketing is an important aspect of marketing strategy, and when used well, it can benefit your business in a great way.
Here are some of the ways how content marketing helps your business;
Connects and supports your digital marketing strategy.
As an entrepreneur or business leader, you are looking for ways to ensure your marketing works.
One aspect of this is the digital marketing strategy. This is where you use digital solutions to drive your business strategy.
Content marketing plays a significant role in connecting as well a supporting your digital marketing activities.
Whether you are using blogs or videos, content marketing will provide you with an opportunity to achieve your marketing goals.
Attractive ROI on consistent content.
One of the big things or requirement of content marketing is consistent.
It does not matter the platform you choose to use, you must ensure you create content on a consistent basis.
If you do this, you are going to have a very high return on your investment (ROI) from content marketing.
This is where such ideas as 90-day content marketing challenge comes in. This is a marketing idea that people use to develop the habit of creating content on a regular basis.
Your can read more about it here.
Optimized content generates more web traffic.
A key element of content marketing is being able to understand how SEO works. It is a skill that you should learn as a business leader or entrepreneur.
SEO stands for Search Engine Optimization.
When you create content, you goal is for that content to drive business to your business.
This happens when you optimize it well, both for humans and for search engines.
When you implement SEO well, you will be able to attract the right audience, and you will also increase traffic to your website.
It is cost effective.
Another way content marketing helps your business is on cost effectiveness of the concept.
It is possible that you do not have a lot of money to spend on marketing. Therefore, you need to be able to deploy the resources you have to give you the highest return on marketing.
Content marketing is cost effective. It is affordable.
According to statistics, it costs 62% less than traditional marketing. It also generates 3 times as many leads.
It is a no brainer that using content marketing will help your business generate more business, and revenues.
Increasing of internet users.
It is interesting that there is an increasing number of people using internet today.
A lot of things are taking place, all helping to increase the access to the internet across the world.
This offers you a great opportunity to reach more people. Content marketing is one way to help your business reach new audiences.
For example, with more people working from home or remotely, there is more people, now online than ever before.
Consumption of content has gone high, with Google recording higher number of searches per month. People are also watching move videos and YouTube has seen a rise on the amount of time spent on their platform.
All these are indicators that if you create a good content marketing strategy, your business is going to gain a lot more.
You can also monetize the content you create and earn money, thus increasing your business revenues.
Building of trust with your website visitors.
One of the big things in doing business is trust. Content marketing can help you build trust with your audience.
This requires that you create an email system that can help you engage with your audience.
There are several platforms you can use to create an email marketing system.
I would recommend that you use Aweber. It is a system I have used to build my trust system and it works.
Build your marketing and sales funnel.
As you seek to grow your business, you are going to set up marketing and sales funnels.
Content marketing can help you with this. For example, you can use a blog or YouTube channel as your top of funnel element.
This is where you drive all the traffic from your content marketing activities. You continue to use content marketing to take the lead through your funnel up to the point where they take their card out to make a purchasing decision.
Helps you to understand your ideal customer.
Content marketing is going to help you understand your ideal customer.
The way this works is that when you publish a piece of content, you will attract people who are seeking the content you have provided.’
This means that your audience is already on a ‘searching’ mode. They want what you have.
As you continue to create more content, and stay consistent in publishing content, you will be able to understand who your true audience is.
You can easily do this by using data analytics to figure out user behaviors on your blog or video content.
Great content strengthens your customer relationships.
It is important for you to create great content. This is going to help you create or add value to your customer.
In doing so, you will also strengthen your relationship with your audience.
Never forget that you are running a business. Your success in using content marketing depends on how much value you provide.
You should strive to provide most value to your audience in your chosen niche.
Set yourself apart from competition with great content.
This is another way content marketing helps your business. You will be able to set yourself apart from your competition.
As I mentioned earlier, creating value through content is of great importance.
When audience engages with your content, a person will be able to see you are solving their providing. That you are providing content that will improve their lives or transform their lives.
Doing this will set your business apart from other in your niche industry.
Your next customer is looking for useful content.
When you sit down to create a piece of content, you should always think of the one person you want to target with that content.
People are always searching for content. It could be on Google, YouTube or Pinterest. These are the three available search engines today.
You should ensure your content is available on those platforms. This will help your business because your next customer is probably searching for your content already.
Make it easy for them to find you.
For example, it is most probably you are reading this from what you have just search for. Right? That is how it works.
Sharing of your content amplifies your content reach.
One of the most powerful element when it comes to content marketing is the ability for sharing.
If you create a great piece of content, it is possible people are going to share it with their friends, colleagues or on their social media platforms.
This is going to help your business get exposed to a larger audience. In fact, having your content shared is likely to bring new audience to your fold.
I am sure you would want to have a wider reach with your content. Having shareable content is one way to achieve that objective.
Great content generates return visitors.
It is easy to generate new visitors or traffic to your business. This is common when it comes to content marketing.
You will find that the number of new visitors is always higher than the return visitors when you start content marketing.
It could be for your blog or for your YouTube channel.
However, as you continue to create great content, you will attract more return visitors. This is the person who knows and trusts that by coming back to your platform, he or she will get value.
Content marketing will build your brand outlook.
One of the reasons businesses or entrepreneurs use content marketing is to build their brand.
If you create good content, the value of your brand is going to increase.
As an individual, you will be able to get or create brand visibility in the market. This will increase the amount of business you can generate by having a positive positioning in the marketplace.
Content marketing can help your business by building authority and expertise on your topic of choice.
When potential customers engage with your content, they will form an opinion on whether you know what you are talking about or not.
Doing research before writing or creating content is important to ensure you produce the best content on a particular issue or topic.
In conclusion, content marketing is a very important aspect of your marketing strategy. You should ensure you incorporate it today.
There are many ways in which content marketing can help your business. It has the ability to increase the volume of quality traffic and business leads to your business.
Having increased leads provides you with an opportunity to make more sales, and hence increase your business revenue.
If you would be interested in developing this as part of your business strategy, I would recommend you check this out.