What is a 90 Day Content Marketing Challenge in 2021

what is a 90 day content marketing challenge

Are you ready and willing to move from being just a content consumer to a content creator? If yes, I know what you are wondering right now; what is a 90 day content marketing challenge?

About 8 months ago, I started a journey on creating video content and uploading it on my YouTube channel. This also led me to start writing content and posting on a blog that I started about three months ago.

To improve my skills in creating content, I want to undertake the 90-day content marketing challenge.

Am glad you have asked and you are curious about this concept.

The idea is simple. It is an experiment where I will be creating one piece of content every single day for the next 90 days, and uploading it to the internet. This could be a video or a blog post.

Why I am doing the 90-Day Content Marketing Challenge

There are a number of reasons why you might want to take me up on this particular challenge.

For my case, I want to create a video each day, and see how I can build my YouTube channel brand using organic traffic methods.

The short-term goal of this experiment is to try and hit the 4,000 watch hours threshold to qualify for monetization.

The way I want to get there is by helping as many people as I can with my content. I want to be the most helpful content creator to you.

I want to create helpful video content on various topics that include content marketing, how to start a blog, ways to turn a blog into a business, ideas to drive traffic to a blog, steps to start a YouTube channel and about oil or gas related content.

If any of these resonates with you, then I am inviting you to join my YouTube community. Click here to subscribe to my channel.

I am trying to put myself in a similar position to most people who are consuming my content.  It is my objective to start from the bottom.

To be honest, am hoping that my experiment will demonstrate to you that it is possible to build a brand, authority on a topic or topics using organic methods.

You can transform your life through content marketing. It is possible to create a lifestyle you want and that works for you situation. And the beauty of this is that it is inexpensive to start.

Are you still with me up to this point? If yes, great!

Let us proceed. I will share with you the results of this experiment.

What is a 90 Day Content Marketing Challenge?

The 90 day content marketing challenge is a framework or process that turns you into a consistent content creator.

The main objective of this 90 day content challenge is about you becoming a content creator. It helps you build the capacity by stretching your creative muscles enough time, in a short and repetitive process.

It is making you focus on improving one skill or aspect of your life.

Why is focus so important in Content Marketing?

As you will see, the 90 day content marketing challenge make you focus on creating content, either for your personal brand or for your business.

But why is focus so important?

Focus is very important because it is your gateway to success. It helps you to focus your energy on thinking, perceptions, memory, learning, reasoning, problem-solving and decision-making.

Without goof focus, all aspects of your ability to think and create content will suffer. The idea is basic; if you cannot focus effectively, you cannot think effectively.

What is Your Biggest Content Marketing Challenge

If you are like me, generating content consistently is the biggest content marketing challenge.

According to statistics, 60% of marketers also say creating content on a consistent basis is a major challenge they face. Therefore, you are not alone.

One of the reasons why it is a challenge to produce or create content consistently is lack of a clear content strategy. Another reason is individual-based where you as the content creator lack the capacity to generate content consistently.

It could be that you have self-limiting beliefs, where you think that you are not good at it. The stories or excuses we give ourselves are the worst.

Taking the 90 day content marketing challenge is one way in which you can dismantle those doubts. By showing up and creating a piece of content on a daily basis for 90 days, you are sure to be better when you finish than when you started.

You will be less shy. It is possible you will be more confident infront of the cameras or you will be able to express yourself better.

If your brand is to be taken seriously, you must produce content consistently. It is the reason I am going to undertake the 90 day content marketing challenge.

I want to improve my capacity to create content, and improve my content creation skills.

Content marketing offers great brand and business-building opportunities, which is why the most successful marketers are now spending over 40% of their budgets on content strategy.

How to Create Your 90 Day Challenge Content

As I have said, the main goal with the 90 day content marketing challenge is to create a piece of content per day for the next 90 days.

How do you do that?

You need to realize that the content you are creating has two main objectives.

  • First, you want your audience to find the content helpful. To get much benefit from engaging with what you are creating or producing.
  • Second, you need to ensure that your content also gets picked up or noticed by the search engines.

To achieve these two objectives, you need to learn these skills.

  1. Learn how to research your keywords

This is the process of researching the exact ideas, topics or words your audience is searching for answers on.

  1. Understand Search Engine Optimization

This is one of the big one. You should be able to learn and understand how search engine optimization works. It will help you to ensure your content is found by search engine algorithms.

  1. Ability to create a well optimized piece of content.

Learning how to put keyword research and search engine optimization together into a great video or blog content is magical. Being able to offer value to your audience while doing these things will improve your discoverability.

If you do this over and over again every day for 90 days, you will be on your way to creating a great online business.

It is not easy, but it is doable. That is what am doing right now, and I want you to be part of it. So start today!

Should you do a 90 Day Content Marketing Challenge?

Now, if you are thinking about doing your own 90 day challenge I would say; make sure it is about a topic that you feel absolute passion for.

Make sure it’s something that you love because you are going to have to dig deep and when you dig deep to create the content you will unleash a whole world of new ideas.

And interestingly, the very reason why you think you are creating content right now might change it over time.

However, the bottom line remains that the goal of creating content is to help you audience to solve the problem they are facing right now.

How to Choose Your 90 Day Content Marketing Challenge

This is one of the most important part of this challenge.

As you decide on your content marketing challenge, you should decide what you want to do.

There are three key ‘ideas’  of online content and they include;

  • Written content.
  • Spoken or audible content.
  • Video content.

The ideal situation would be to have all three forms of content. However, it is possible that you are good at one or two forms.

If this is your first time getting into content creation, I would advise you pick the content form that works for you best.

When you are starting a content marketing-based business, you should figure out which idea of content creation you are comfortable with most.

This is how it would look like;

  1. Written content – Blogging Challenge
  2. Spoken content – Podcasting Challenge
  3. Video content – Video Challenge

The Power of Compounding in Content Marketing

In personal finance, it is possible to use the power of compound interest to grow your wealth over time. It is a principle that investors and individuals tap into for exponential money growth.

Compound Interest will make a deposit or loan grow at a faster rate than simple interest, which is interest calculated only on the principal amount.  It’s because of this that your wealth can grow exponentially through compound interest, and why the idea of compounding returns is like putting your money to work for you.

Now, it is possible to apply this same idea to content marketing.

Every piece of content that you create is going to generate a return for you over a long period of time. The more you create, the more benefits you will get.

The content will continue to work for you and grow your online business long after you stop the 90 day content marketing challenge. It is a snowball effect. Something that Warren Buffett talks about in terms of stock market and investments.

With regard to your content, every piece of video or blog post you create will continue to compound over time. You will continue to generate traffic and earn income over a very long period of time.

In 90 days, you will start to see the movement and the positive direction your business will take. You are creating a lifetime assets for your business.


In conclusion, the ultimate goal of taking this 90 day content marketing challenge is to help you become better at creating content.

By doing it over and over again, you will grow the capacity and skills needed to become a content creator, using the form of content that works for you.

This can be through blogging, video creation or podcasting. The idea is the same. Produce one piece of content per day for the next 90 days.

By taking these actions, you will be able to go from being uncomfortable on video to creating better and ultimately great videos. These videos are going to provide help to your audience with your niche markets.

if you create a blog cost per day for the next 90 days, you will improve your writing skills, understand keyword research and become good at search engine optimization. these are skills that will help you build your online business and generate an income.

The goal of all this is to turn yourself into an engine of economic progress for yourself as well as your family. When you do this, you will be in a position to transform your life, get financial and location freedom.

You might ask; what next?

There is only one action for you to take.

Imagine traveling from one town to another in your country. The truth is you do not need to know each and every turn, bend, bump or signpost along the road. You just need to start moving.

It is the same with creating content.

There is only one step you should do now and that is START.

Start creating content, with what you have and in the situation you are right now. In 90 days, you will not even be able to recognize yourself.